Rosa Mª Rodríguez Artola is a senior lecturer in the area of marketing research at Universitat Jaume I’s Department of Business Administration and Marketing. She got her Degree in Economy and Business Science at Universitat de València and then she studied an MBA in European Management at South Bank University in London.
PhD in Business Administration and Marketing, she has published several papers in outstanding journals such as Transport Reviews, European Journal of Marketing, Service Industries Journal, Tourism Management, Annals of Tourism Research, Universia Business Review, and Cuadernos de Economía y Direccion de la Empresa (CEDE). She has also co-authored one book and written three book chapters.
She has participated in more than 50 national and international conferences, and she has been part of many research projects. Nowadays, she is the director of the Master’s Degree in Market Research at Universitat Jaume I.