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Sandra Tena Monferrer

Research technician
Department of Business Administration and Marketing

She has got a Degree in Business Administration (2010) and an Inter-University Master’s Degree in Market Research (2011) at Universitat Jaume I. She is currently a research technician and she is working in a thesis about urban retail shops.

Her line of research is focused on consumer behaviour, retail shops, trust, motivation, and bank marketing. She has taken part in several national and international conferences and has some experience in market research.